Working with marketing agency Futureproof, Prospect filmed and edited the brand film that would capture the heart behind its child sponsorship program. Using a stabilised camera rig, the film follows a young girl and the difficult challenges that she will face by growing up in one of the poorest regions of the world.
The film is used internally by World Vision to inspire its staff as well as the many companies that it partners with. It is also used by the charity’s 40 offices worldwide to help communicate their core vision to create a world where every child is able to live a live free from fear.
World Vision, the world’s largest international children’s charity, works diligently to bring real hope to millions of children in the world’s hardest places. Their local staff are positioned in over a thousand communities across the world to free children from fear. They live and work alongside them, their families and communities to help change the world they live in for good.