World Vision : Shadows

Client: World Vision

Agency: Futureproof


World Vision, the world’s largest international children’s charity, approached Prospect to create a promotional video that would capture the heart behind its child sponsorship program. Using a long steady cam, the film follows a young girl and the difficult challenges that she will face by growing up in one of the poorest regions of the world.

Acting as the main promotional video for World Vision UK, the film is used internally to inspire its staff members as well as the 100 companies that it partners with. It is also used by the charity’s 40 offices worldwide to help communicate the charity’s core vision to create a world where every child is able to live a live free from fear.